Email marketing may be an older version of web marketing compared to social media, search engine, and content marketing. However, this form of email marketing can still bring you tons of benefits as long as you build and use it the right way. When you know the right strategies to use, you can get best results from it.
Using email to market products and services is a form of direct marketing, which is used to communicate for commercial or fund-raising messages to an audience. Email helps organisations speak or express any fresh idea or information in a more quickly and happily manner compared to the marketing methods we used in the past. Similarly, it helps companies by decreasing their burden in form of thrift and keeping record of every communication.
One great benefit of email marketing is that it does not only allow organisations to send information to a large group with just a single click, but email marketing also allows them to follow up sales. This means that if someone buys a product from you and you have other related products, you can take help of emails to send them info about relevant products to those they have previously purchased.
Email marketing can be tricky especially if you are doing this for the first time. To make it easier and simpler for you, you should check this post out from ExactTarget.com.
You can find the full article here: http://www.exacttarget.com/blog/email-marketing-strategy-tips